Axiata Cup 2012



Venue : Stadium Badminton Cheras
Match Date :
Preliminary Round : 23 - 25 March 2012
Semi-Finals : 31 March & 1 April 2012
Final Round : 13 & 15 April 2012
Admission : n/a

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Description : The Axiata Cup is a new regional badminton event created for the Axiata Group – one of Asia’s largest telecom companies. The Championship has been produced to provide Axiata with a marketing platform to integrate its digital advertising sales and create an emotional link with badminton fans in the region. Featuring top South-East Asian teams, US$1 Million prize money and over twenty hours of live television, the Axiata Cup is poised to become a new exciting annual event in the world badminton calendar. Total Sports Asia (TSA) is fully involved in Axiata’s sponsorship activation strategy as well as all the operational aspects of the event.

The Axiata Cup will include Men’s teams from the following nations: Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines. The championship is sanctioned by the Badminton Asian Confederation (BAC) and the Badminton World Federation (BWF), and organized by Total Sports Asia (TSA). The Axiata Cup will capitalize on the popularity of National Team competitions such as the Thomas Cup and the Sudirman Cup and will use a three-match format including two singles and one doubles match per tie which gives more teams an opportunity to win). Each team consists of six players as the coach may elect to replace singles/doubles players from day to day (back-up players). Teams may also field up to two foreign players each—this means that even lower ranked teams can recruit the world’s top talent to boost their chances against the top teams! The format of the Axiata Cup will be reviewed each year and over time, this event could become the ASEAN Badminton League and feature more teams and a longer schedule.

There will be two venues in Malaysia and Indonesia for the group match qualifiers with four teams in each group. After the Group Stage, the two top teams then play cross over home and away games in the semi-finals on separate weekend. The Finals will be held in the same home and away format as the Semi-finals on a separate weekend.

The event will be widely covered by international media (TV, print, outdoor radio and internet). Additionally, there will be daily television broadcasts in the host countries; a total of 25 hours per event will be made available within the host nations and internationally. The event will be broadcast in Malaysia, Indonesia, Singapore, Thailand and other countries as we expect Badminton fans from all over Southeast Asia will want to catch up on all the action.



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